9/21/2008
(IRVING, TX – September 21, 2008) – “Homebuyers will enjoy taking our quiz, ‘What’s your House Sign?’” says Sue Meyer, president and chief operating officer of Coldwell Banker Residential Brokerage – Dallas/Fort Worth. “It’s a unique way to better understand the factors influencing their home-style preferences.”
In June, Coldwell Banker became the first full-service real estate company to take advantage of social networking by launching the "Housetrology" quiz as a Facebook application. So far, over 1,200 Facebook respondents alone, falling into six categories, have taken the quiz.
Urbanists say "no thanks" to minivans, puppies, and 2.5 children; they prefer culture, chic décor, and lofty views. Contemporarians crave open, light-filled spaces, high ceilings, and majestic nature views; they love to bring the outside in by using natural materials. Rancheros desire peaceful spaces with access to the great outdoors; whether they are actually "home on the range" or settled into suburbia, their homes are their sanctuaries. Colonialistas spend their time and effort securing timeless decorative pieces as opposed to items of passing trends, and their dream homes rest on stately columns and solid brick structures. Eclectics are masters of incorporating the best of all worlds, and they know how to blend it all with style and panache. Victorians favor all things ornate, including, color, pattern, and whimsical, old-fashioned details.
“Before visiting an open house or reaching out to speak with a sales associate, consumers research and collaborate online in what we call the ‘dreaming phase’ of the home buying process,” says Ms. Meyer. “By delivering this fun and informative ‘Housetrology’ quiz on Facebook and on www.coldwellbanker.com, we’re helping future homeowners dream and identify the kinds of homes they like most, and through innovative, interactive channels.”
Encouraging consumers to think beyond such standard home buying variables as square footage or school districts, “Housetrology” examines how emotional instincts can factor into the type of house a person might want to live in. Answers to such questions as, “Which TV show’s house would best suit you?” or “What would you see out of your dream home window?” include images and descriptions.
Associates in the firm’s Irving office recently took the quiz and found it extremely interesting as well. “This gives everyone a who participates a fun and unique way to uncover their inner “house signs” and better understand the various factors influencing their home style preferences,” says Karen Gearhart-Posey, manager of the Irving/Las Colinas office of CBDFW.
To find out what your house sign is, go to www.coldwellbanker.com and click on Learn to take the Housetrology quiz. To buy or sell a home in North Texas, please visit www.cbdfw.com or please call any of the 19 offices of Coldwell Banker Residential Brokerage – Dallas/Fort Worth. |
